The show was held September 15, 2009 in Munich, Germany, at Drinktec, the world's largest beverage trade show. NGW was also a finalist in the "Best Design in PET" and "Best Activation/POS/Print or Online" categories. The Beverage Innovation ceremony received 340 entries in 40 categories and had 500 industry representatives attend the event.
The winner of "Best New Functional Drink" was selected based on proven results, success in targeting a specific consumer group and whether or not it ties in to existing consumer understanding of balance, slow-release energy, anti-oxidants, or immune system protection.
"The award validates that small companies with big ambitions can still have a voice in an industry that is currently dominated by major labels and businesses," says NGW's Chairman, Art Massolo.
After a successful launch in its home state of Florida, Next Generation Waters is getting ready to expand into the rest of the US and International markets.
About Next Generation Waters
Founded by Art Massolo and Nicolas Ardito Barletta, Next Generation Waters is specifically designed to satisfy consumers' individual needs and desires. This line of functional beverages contains varying wellness characteristics that caters to an individual's particular mood at any given time. Functions include:
- Kick Water - infused with energy; water that provides a physical and mental boost without the calories or jitters associated with typical energy drinks
- Chill Water - infused with relaxants; water that provides natural stress relief without the side effects of drowsiness
- Thin Water - infused with appetite suppressants; water that helps to curb appetite and promote healthy cholesterol and serotonin levels
- Livelong Water - infused with antioxidants; water the contains the most powerful antioxidants found on our planet that help to ensure a healthy body and mind
- Strong Water - infused with vitamins and proteins; water that is designed to create strong muscles and bones and keep our bodies in tip top shape
Next Generation Waters is a member of 1% For the Planet. Through 1%, Next Generation Waters supports WaterAid, an organization that aims to help one million people gain access to clean drinking water and 1.5 million gain access to sanitation every year.
Learn more about the Next Generation Waters lifestyle at www.nextgenerationwaters.com.
About Beverage Innovation Magazine
Beverage innovation magazine has an international subscriber readership of senior executives responsible for the development, manufacturing, distribution and retailing of branded and own label non-alcoholic drinks. Each month BI examines the business climate, new product launches and ingredients, manufacturing and consumption occasion trends. With a focus on news and innovation, no other publication offers such a detailed international view of the refreshment drinks industry.