Jim Beam(R) Surftag(R) Competition Makes U.S. Debut on the California Coast
September 25, 2009

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    WHAT:       Teams of local surfers will hit the waves off Ventura on
                Sept. 26 in the first Jim Beam(R) Surftag(R) U.S. National
                Series. In the relay competition, each surfer must catch three
                waves and then return to the beach to tag the next team
                member.

                Saturday, Sept. 26 will be the second of three qualifying
                rounds held on different Southern California beaches over the
                next two months. Jim Beam(R) Surftag(R) will award $25,000 in
                cash prizes throughout the series. In addition to competing
                for cash, teams will vie for the opportunity to advance to the
                championship round in November and claim the title of "No. 1
                Surf Club in California."

    WHY:        Jim Beam(R), the world's No. 1-selling Bourbon, supports
                surfers around the globe. Jim Beam(R) Surftag(R) started in
                Australia in 2001 and has grown into the country's largest
                team boardriding competition. The U.S. version will attract
                dozens of competitors and crowds of fans to each venue along
                the California coastline.

    PHOTO/VIDEO/INTERVIEW OPPORTUNITIES:
                -- Teams of local surfers hitting the waves for the relay
                   competition
                -- Representatives available from Jim Beam(R), IMG Sports &
                   Entertainment and Global Surftag

    WHEN:       9 a.m. on Saturday, Sept. 26, 2009 - Qualifier 2

    WHERE:      Ventura at Surfer's Point
                Harbor Blvd. and Figueroa Street
                Ventura, CA

    UPCOMING COMPETITIONS:
                Qualifier 3 - Oct. 11 in Oceanside, CA at Harbor
                Championship - Nov. 13-14 in Huntington Beach, CA at the Pier

Jim Beam(R) Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. (C)2009 James B. Beam Distilling Co., Clermont, KY.

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