Choosing your family's food wisely means paying attention to more than cost. Savvy shoppers look beyond price, because purchasing quality products helps encourage healthy eating habits, regardless of the grocery store receipt. Have you ever wondered how your strawberries are grown? Or which garlic provides the best flavor and why?

AndNowUKnow.com, a Davis, California-based video news website, is empowering consumers with the knowledge needed to make informed decisions about the food we eat through their online video news segment, Behind the Greens.

"We believe knowledge is power," says AndNowUKnow.com Producer Whit Grebitus, "and the goal with Behind the Greens is to connect growers to consumers by demystifying the food we eat."

Currently, there are few outlets helping parents learn the stories behind where produce really comes from. AndNowUKnow.com hopes to bridge that gap and encourage a wiser, more satisfying shopping experience.

Behind the Greens explores the life cycle of your favorite produce from growing and harvesting to cleaning and shipping in quick, 90-second videos.

As a subscription-free news source, AndNowUKnow.com merges new media with education and provides parents with unrestricted access to the information they need. In less time than it takes to find reliable answers online, these free news segments both tell — and show — the true story behind leading products.

The informative video segments also enable parents to see first hand the operations behind major produce brands, such as Green Giant and Christopher Ranch.

"Today's shopping experience is all about the consumer," continues Grebitus. "More and more people are turning to the internet to find information on their favorite products before they buy. By sharing information about the food we eat, we are helping parents make informed purchases and pass down a lifestyle of smarter shopping in their children."

About AndNowUKnow.com

http://AndNowUKnow.com is a video news website and leading information source for the produce industry.

    
    
    Media Contact
    Whit Grebitus, Producer
    530-759-2004
    whit@andnowuknow.com

SOURCE AndNowUKnow.com

Back to top

RELATED LINKS
http://AndNowUKnow.com